The RLCR Advantage

As you go through your real estate career, you’ll soon realize that choosing the right brokerage where you can build a strong and sustainable business is one of the most important decisions you make.

Here at Real Living City Residential we offer all of the advantages of a national brand with a specific focus on local marketing, all while providing access to every tool and resource you’ll need to establish a prosperous business.

News and Announcements

  • Meghan Dahl Real Living City Residential

Meghan Dahl Joins Real Living City Residential – Lincoln Park

Real Living City Residential is excited to welcome Meghan Dahl to our brokerage. Meghan comes from the hospitality industry with years of customer service. [...]

  • Matt Franks Real Living City Residential

Matt Franks Joins Real Living City Residential – Lincoln Park

We are happy to announce that Matt Franks has joined Real Living City Residential, Neil Hacker Group. Matt got into real estate to build relationships [...]

  • Real Living 360 Services

New Real Living 360 Service Surveys Complited for RLCR Brokers

Real Living 360 Service is Real Living’s exclusive program to deliver customers a measurably superior and highly satisfying service experience. In fact, our [...]

Real Living Real Estate Recognized as ‘Real Estate Agency Brand of the Year’ in 2017 Harris Poll EquiTrend® Study

Real Living Real Estate, a real estate brokerage network operated by HSF Affiliates LLC, today announced it was recognized as “Real Estate Agency [...]

Tools and Resources

Network of Consumer Facing Websites That Work For You

RLCR operates a number of consumer facing websites loaded with optimized content that double as lead capture and brand awareness. This unique network of digital billboards is managed and updated by our dedicated in-house IT and Marketing team. You have a business to run, let us worry about the technical details.

Explore Our Websites

Professional Development & Support You Can Appreciate

No matter if you’re a seasoned veteran or new to the business, RLCR provides professional development courses, training, and strategies you need to establish your expertise and differentiate yourself from the competition. Get the support you need to diversify your skill set, grow your client base, and move ahead – no matter where you are in your career.

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Business Center, Intranet & Private Social Network

RLCR offers exclusive website platforms that give you 24/7 access to news, information, and all the technology tools and marketing resources, including mobile access to detailed lead and customer information, to help you leverage the brand, improve your skills, and develop a profitable and successful business.

Request a Preview

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Strategic Marketing Initiatives

At RLCR we take extra care to understand your requirements so we can tailor highly impactful marketing plans and develop solutions that are in line with your approach, meet your timeline, and support your business objectives. We strive to effectively merge real estate and property marketing strategy with new media and technology to create a comprehensive, integrated experience across all multi-channels and platforms.

Talk to a Marketing Coordinator

Premium Design, Print & Distribution

We understand that first impressions are crucial to communicating your message to potential real estate clients, tenants, or investors. That is why strong visual design is at the core of everything we do. With tools like MarketAdvantage you can easily customize professionally designed marketing pieces to use in all aspects of your business. MLS-integrated templates allow you to create customized flyers instantly.

Request Example Collateral


If you’re passionate about helping clients and excited to start a new chapter in your real estate career, we want to hear from you.

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